mydola · 2025
A banking-grade brand for diaspora customers, built for a seed round
An early-stage fintech for diaspora communities needed a name, a brand and investor material. Elizabeth shaped the name and built the brand, the deck and the landing page.
The situation
mydola is an early-stage fintech for Latin American and Caribbean diaspora communities, people who rarely get banking-grade design. Before a seed round the brand had to earn the trust a financial product needs, in English, Spanish and Haitian Creole. The founder had hired us before, at ArtMoves.
What we did
- The product was about to launch under a working name that didn't fit. Elizabeth advised against it; the founder renamed it mydola.
- A brand system: logo, colour, identity, card design, and a brand book with the messaging and lexicon.
- The seed-investor deck, Demo Day material, collateral and social carousels.
- An investor landing page in English, Spanish and Haitian Creole, built in WordPress with Elementor; Jesus worked on the Spanish version and hosted the page.
- A customer-journey session that grew into CRM architecture, onboarding and email journeys.
What stayed
The brand outlasted the engagement. mydola's new designs still follow the brand book Elizabeth made.
More work
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A funnel that takes money, changed every week without breaking
A Miami commercial real-estate brokerage
A brokerage's marketing, from CRM data to campaigns to the phone line
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