masterpiece

Masterpiece provides content that is data-driven and research-backed to provide senior living community residents with a pathway to holistic health and wellbeing. 27 Colab helped create a new brand and platform to compete as a solution within the senior living industry.

branding

web development

iconography

UX design

Creative Direction

marketing

Rebrand

A birth from a
founding vision.

Sometimes, we have an idea. We hold on to it. We grow, yet we hit a wall. This is a sign that you have outgrown your brand. Your idea should continue to evolve. Here, we took a vision, maintained the open arms concept of the character logo and created a timeless design that will voice growth for many years.

before
after

logo creation

A standalone
handmade design.

The logo was built using freestyle hand drawings and later perfected digitally using the golden ratio rule. The base of the logo represents a network node being the knowledge that masterpiece brings. The sprout represents the user in continual growth.

messaging

A holistic approach
to maximizing longevity.

archetypes

Senior living communities,
senior living residents.

The scheme

Open Sans Regular

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Open Sans Semibold

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Open Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz

Bw Modelica Bold

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#59FBDA

#F45C21

#000633

#001A99

web design / user experience design

Design that converts.

Our goal was to design a website that offers a great user experience using branding and strategic design. The team brainstormed everything from the user interface design, usability, accessibility, and information architecture. This also included restructuring the backend access for community administrators and streamlining operations.

click here to see before website

web development

Coding for speed optimization

Clean code means faster loading speeds. To compete amongst other senior living providers, page loading speeds have a lot to do with search optimization and ranking. Page speed loading also contributes to higher conversions.

iconography

Categories + Programs

Masterpiece’s platform measures lifestyle aspects throughout 5 major components. We created the icons that represent each category of the review.

Masterpiece also provides programs at a community level. 27 Colab created icons that represent each program.

Lifestyle Categories

Intellectual
Vitality

Peace &
Fulfillment

Social
Engagement

Personal
Attributes

Movement &
Motion

Physical
Health

Community Programs

resilience

inspire

inspire

cognition

nourish

balance

movement

movement

creative direction

A look and feel.

A part of user experience includes imagery that will represent the messaging.

marketing

Print design
+ online designs

In addition to branding, we also design print products and online marketing campaigns.

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