masterpiece

A wellness and lifestyle leader in the senior living industry for nearly two decades, focused on the wellbeing, growth, and vitality of residents. Over the years, they have championed a holistic approach to healthy longevity, driven by data and confirmed by results. 

branding

web development

iconography

UX design

Creative Direction

marketing

Rebrand

A birth from a founding vision.

27 Colab took part in rebranding the company logo that Masterpiece held for nearly two decades. We understood the importance of maintaining elements from the original logo to carry through the spirit that led them to be where they are today. This new logo will only evolve more growth with a fresh modern-tech feel.

before
after

logo creation

A standalone
handmade design.

The logo was built using freestyle hand drawings and later perfected digitally using the golden ratio rule. The base of the logo resembles a network node that represents the knowledge that masterpiece brings. The sprout represents the resident in continual growth.

messaging

A holistic approach
to maximizing longevity.

archetypes

Senior living communities,
senior living residents.

The scheme

Open Sans Regular

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Open Sans Semibold

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Open Sans Bold

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Bw Modelica Bold

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#59FBDA

#F45C21

#000633

#001A99

web design / user experience design

Design that converts.

Our goal was to design a website that offers a great user experience using branding and strategic design. Working hand-in-hand with the Masterpiece team, we  brainstormed everything from the user interface design, usability, accessibility, and information architecture. Part of the rebrand included restructuring a new platform for team members to analyze community data points and for residents to take lifestyle profiles with a connection to lifestyle content.

web development

Coding for speed optimization

Clean code means faster loading speeds. To compete amongst other senior living providers, page loading speeds have a lot to do with search optimization and ranking. Page speed loading also contributes to higher conversions.

iconography

Categories + Programs

Masterpiece’s platform measures lifestyle aspects throughout 6 major components. We created the icons that represent each category.

Masterpiece also provides programs at a community level. 27 Colab created icons that represent each program.

Lifestyle Categories

Intellectual
Vitality

Peace &
Fulfillment

Social
Engagement

Personal
Attributes

Movement &
Motion

Physical
Health

Community Programs

resilience

inspire

inspire

cognition

nourish

balance

movement

movement

creative direction

A look and feel.

A part of user experience includes imagery that will represent the messaging.

marketing

Print design
+ online designs

In addition to branding, we also design print products and online marketing campaigns.

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