masterlife

masterlife

Masterpiece provides content that is data-driven and research-backed to provide senior living community residents with a pathway to holistic health and wellbeing. 27 Colab helped create a new brand and platform to compete as a solution within the senior living industry.

branding

web development

iconography

UX design

Creative Direction

marketing

Rebrand

A birth from a
founding vision.

Sometimes, we have an idea. We hold on to it. We grow, yet we hit a wall. This is a sign that you have outgrown your brand. Your idea should continue to evolve. Here, we took a vision, maintained the open arms concept of the character logo and created a timeless design that will voice growth for many years.

masterlife

logo creation

A standalone
handmade design.

The logo was built using freestyle hand drawings and later perfected digitally using the golden ratio rule. The base of the logo represents a network node being the knowledge that masterpiece brings. The sprout represents the user in continual growth.

messaging

A holistic approach to maximizing longevity.

archetypes

masterlife id for everyone

The scheme

Open Sans Regular

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Open Sans Semibold

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Open Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz

Ubuntu Medium

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#25BAA4

#0793A3

#000633

#606060

web design / user experience design

Design for analysis.

Our goal was to design a website that offers a great user experience using branding and strategic design. The team brainstormed everything from the user interface design, usability, accessibility, and information architecture. We created a seamless interface that offered various modes for accessibility.

click here to see before website

web development

Coding for speed optimization

Clean code means faster loading speeds. To compete amongst other senior living providers, page loading speeds have a lot to do with search optimization and ranking. Page speed loading also contributes to higher conversions.

iconography

Categories + Programs

masterlife’s platform measures lifestyle aspects throughout 6 major components. We created the icons that represent each category of the review.

Lifestyle Categories

Intellectual
Vitality

Peace &
Fulfillment

Social
Engagement

Personal
Attributes

Movement &
Motion

Physical
Health

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