masterlife
masterlife
Masterlife is a platform that provides users with tools to measure their lifestyle habits and with the resources for a pathway to holistic health and wellbeing.
branding
web development
iconography
UX design
Creative Direction
marketing
Rebrand
Health at your fingertips.
Masterlife is for everyone. We wanted to create a logo that brought a sense of health and wellness that’s easily accessible for all users.
masterlife
logo creation
A standalone handmade design.
The logo was built using freestyle hand drawings and later perfected digitally using the golden ratio rule. The leaf signifies health looped into a hand for infinite growth.
messaging
A holistic approach to maximizing a healthy lifestyle.
archetypes
masterlife is for everyone
The scheme
Open Sans Regular
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Open Sans Semibold
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Open Sans Bold
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Ubuntu Medium
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#25BAA4
#0793A3
#000633
#606060
web design / user experience design
Design for analysis.
Our goal was to design a website that offers a great user experience using branding and strategic design. The team brainstormed everything from the user interface design, usability, accessibility, and information architecture. We created a seamless interface that offered various modes for accessibility.
web development
Coding for speed optimization
Clean code means faster loading speeds. To compete amongst other lifestyle platforms, page loading speeds have a lot to do with search optimization and ranking. Page speed loading also contributes to higher conversions.
iconography
Categories + Programs
masterlife’s platform measures lifestyle aspects throughout 6 major components. We created the icons that represent each category of the review.
Lifestyle Categories
Intellectual Vitality
Peace & Fulfillment
Social Engagement
Personal Attributes
Movement & Motion
