masterlife

masterlife

Masterlife is a platform that provides users with tools to measure their lifestyle habits and with the resources for a pathway to holistic health and wellbeing. 

branding

web development

iconography

UX design

Creative Direction

marketing

Rebrand

Health at your fingertips.

Masterlife is for everyone. We wanted to create a logo that brought a sense of health and wellness that’s easily accessible for all users. 

masterlife

logo creation

A standalone
handmade design.

The logo was built using freestyle hand drawings and later perfected digitally using the golden ratio rule. The leaf signifies health looped into a hand for infinite growth. 

messaging

A holistic approach to maximizing a healthy lifestyle.

archetypes

masterlife is for everyone

The scheme

Open Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz

Open Sans Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz

Open Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz

Ubuntu Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz

#25BAA4

#0793A3

#000633

#606060

web design / user experience design

Design for analysis.

Our goal was to design a website that offers a great user experience using branding and strategic design. The team brainstormed everything from the user interface design, usability, accessibility, and information architecture. We created a seamless interface that offered various modes for accessibility.

web development

Coding for speed optimization

Clean code means faster loading speeds. To compete amongst other lifestyle platforms, page loading speeds have a lot to do with search optimization and ranking. Page speed loading also contributes to higher conversions.

iconography

Categories + Programs

masterlife’s platform measures lifestyle aspects throughout 6 major components. We created the icons that represent each category of the review.

Lifestyle Categories

Intellectual
Vitality

Peace &
Fulfillment

Social
Engagement

Personal
Attributes

Movement &
Motion

Physical
Health

Scroll to Top