masterlife
masterlife
Masterpiece provides content that is data-driven and research-backed to provide senior living community residents with a pathway to holistic health and wellbeing. 27 Colab helped create a new brand and platform to compete as a solution within the senior living industry.
branding
web development
iconography
UX design
Creative Direction
marketing
Rebrand
A birth from a founding vision.
Sometimes, we have an idea. We hold on to it. We grow, yet we hit a wall. This is a sign that you have outgrown your brand. Your idea should continue to evolve. Here, we took a vision, maintained the open arms concept of the character logo and created a timeless design that will voice growth for many years.
masterlife
logo creation
A standalone handmade design.
The logo was built using freestyle hand drawings and later perfected digitally using the golden ratio rule. The base of the logo represents a network node being the knowledge that masterpiece brings. The sprout represents the user in continual growth.
messaging
archetypes
The scheme
Open Sans Regular
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Open Sans Semibold
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Open Sans Bold
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Ubuntu Medium
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#25BAA4
#0793A3
#000633
#606060
web design / user experience design
Design for analysis.
Our goal was to design a website that offers a great user experience using branding and strategic design. The team brainstormed everything from the user interface design, usability, accessibility, and information architecture. We created a seamless interface that offered various modes for accessibility.
click here to see before website
web development
Coding for speed optimization
Clean code means faster loading speeds. To compete amongst other senior living providers, page loading speeds have a lot to do with search optimization and ranking. Page speed loading also contributes to higher conversions.
iconography
Categories + Programs
masterlife’s platform measures lifestyle aspects throughout 6 major components. We created the icons that represent each category of the review.
Lifestyle Categories
Intellectual Vitality
Peace & Fulfillment
Social Engagement
Personal Attributes
Movement & Motion
